Guide to Inclusion - Step 5

First Engagement

Targeting Community Members

Communication strategies include:

  • Posters in community points of presence such as community centres, migrant resource centres.
  • Social media, Facebook posts and engagement.
  • Council communications.
  • Place advertisements and editorial content local Government media.
  • Place advertisements and editorial content in Community media, radio, websites.


Engagement tips/ options include:

  • Come and try day - link to community days. Select a venue that is accessible and familiar.
  • Avoid scheduling conflicts with cultural and religious dates, and set in consultation with cultural brokers.
  • Promote the benefits that come from engaging with cricket such as team work, making new friends, building confidence, skill development, regular exercise and integration with the wider community.
  • Run "sampling" programs during existing events such as community festivals, clinics, carnivals.
  • Offer modified rules formats to provide short, inclusive and non-competitive experiences.
  • Use role models to attract new participants.
  • Link potential players with grants - assist them in applying.
  • Ensure clean appropriate equipment is available.
  • Don't use slang, raise your voice, talk too slowly, mumble or try to match accents - speak clearly and pronounce words clearly.
  • Make it fun.
  • Have a flexible dress code.


Where engagement triggers interest to a cricket pathway, it is crucial these early adopters of the game have a positive experience from the outset.

Some tips to aid this are:

  • Ensure access to Welcome Officer.
  • Have buddies under the 'Buddy System' ready to go.
  • Ensure the follow-up extends beyond the player to their parents/guardians.
  • Host an induction event to welcome new participants and develop sense of belonging.


Asian Community Cricket Affiliation (Cricket Victoria)

Cricket Victoria adopts five (5) models of affiliation into its participation structures.

They are:

  1. Adopt a Team
  2. Adopt a Club
  3. Adopt a Grade
  4. Create a Club; and
  5. Create an Association.

These flexible options for affiliation have been well received by organisers of social cricket competitions.

The social cricket community indicates that affiliation provides several benefits, including:

  • Feeling welcomed by Cricket Victoria and the greater Victorian community.
  • Receiving incorporation support and advice to newly formed clubs, (e.g. national insurance program).
  • Gaining access to MyCricket, fixturing and recording the history of player statistics and performances.
  • Improving access to grounds and relationships with councils.
  • Maintaining control the clubs' and associations' own management, within the affiliate structure.

Other stakeholders reported;

  • Better management of ground hire in the winter and summer, including the involvement of councils that have solved issues around ground hire and ground availability.
  • Improved connections between; clubs, associations, community groups and Cricket Victoria.
  • Cricket events can link as many as 30-45 families from the same cultural group.
  • Improved relationships with new and emerging culturally diverse communities.
  • Improved access for girls, women and children to participate in sport.

During the 2013/14 season, 45 new cricket clubs of Asian social cricket origin became affiliated, comprising more than 50 teams and over 700 participants. One new competition was created (Jags Premier League) and one new association (North West South) became affiliated with the Victorian Metropolitan Cricket Union (VMCU).


Take on T20 Hume

Hume City in Melbourne's West is a highly multicultural region where cost is often a barrier to participation in sport.

Cricket Victoria joined forces with Hume City Council and Sport and Recreation Victoria to offer Hume residents the chance to sign up for MILO T20 Blast for free.

The program attracted 100 children from 21 schools, well beyond expectations of the organisers.
Wayne Schultz, Junior Participation Specialist for the region, built a network of promotion for the program through the participating PE teachers.

The success of the program was in large due to the support of School Sports Victoria and local PE teachers who helped run the programs.

To view video footage of this case study and learn more, please visit

Case Study Tips:

  1. Start the program at relatively quiet period in the school year, e.g. three weeks into first term.
  2. Start the program at 4.30pm to allow parents to attend and while kids are still present after school.
  3. Identify proactive and passionate PE teachers or School Sport District Coordinators to assist with the program.
  4. Attend school cluster PE teacher meetings to educated and engage PE teachers.
  5. Work on building strong relationships between all parties involved. e.g. Cricket Australia, state/territory association, teachers, principals, local council, government and local cricket clubs.
  6. Start with FREE Come and Try sessions at schools and in the community.
  7. Keep speaking the language i.e. it's super fun, social, engaging and about skill development for girls and boys.
  8. Allow months of planning and communication with all involved. It won't happen overnight!