Marketing for local clubs

We're here to help you promote cricket participation to the communities you operate in.

We know that recruiting and retaining kids and senior participants in the game is one of the biggest challenges you face, so we’ve designed a series of programs, tools and materials to support you.

All materials are provided to download completely free of charge and everything can be customised to fit the cricket offering at your local club.

Follow the links below to materials which are developed specifically for your state.

New South Wales - Sydney Thunder

New South Wales - Sydney Sixers

Queensland - Brisbane Heat

South Australia - Adelaide Strikers

Tasmania - Hobart Hurricanes

Victoria - Melbourne Renegades

Victoria - Melbourne Stars

Western Australia - Perth Scorchers

Generic material (coloured yellow, non-BBL club specific)

Woolworths Cricket Blast – Term 1, Holiday Programs & Pop Up

Encourage new participants

There are a number of promotional tools that can be used to achieve the above outcomes including, newsletters, flyers and brochures.

Clubs and associations are encouraged to promote themselves as a “community hub” to engage new participants. Recent trends have shown that people choose to exercise for social and health reasons. Ways that you can promote your club to new participants include:

  • Involvement in cricket clubs can increase participants feelings of social cohesion through the creation of new friendships.
  • Cricket helps build a community with club members viewing their club as a ‘family’
  • Cricket is a game that embraces everyone, regardless of age, sex, race or religion.

Social Media

Social media is a free and effective tool to use when promoting clubs and associations. Popular social media avenues include Facebook, Twitter and Instagram. Although it is a popular and easy tool to use, it is recommended that guidelines are in place when using social media. Play By The Rules has created a toolkit to assist your club/association in developing social media guidelines.


Clubs and associations are also encouraged to create websites through MyCricket. Websites are an effective way of providing information, photos and news stories to members. To access information on creating a website, take a look at the MyCricket support document.

MyCricket New Club Website Template v1.pdf (0.5 MB)